FESTIVAL

BODY - MIND - NUTRITION

DEDICATED TO HEALTHY PEOPLE
READY TO GO 2025
BODY – MIND - NUTRITION

The Plan

VISION

As a strong brand, we want to be the leading European fitness trade fair for the end user.

Shape is a community of like-minded people.

We create trust, communicate, entertain and inspire!

MISSON

Celebrate the healthy life!

We inspire people who live consciously.

We help them combine exercise, nutrition and a happy attitude to life.

MOTIVATION

We focus on the trend topic LONGEVITY.

Our drive is to map the complete diversity of a healthy and sustainable lifestyle.

FEEL THE Shape

“We create space to feel products and services. Whether LIVE cooking, sundowner yoga, fascia massage, check-up or quick HIIT workout, experience with all the senses. That's us!”

Shape

CONCEPT

TOPICS

1/5

Experience

Shape means experiencing, discovering and being inspired. At one of our numerous activity offers and exciting keynotes + exclusive Meet & Greets with top influencers and experts

2/5

Nutrition

Fitness range from the food retail trade, supplements, inspiration on the LIVE cooking stage, intolerances, diets, vegan

3/5

Health

Self-therapy, mental health, prevention, body care, beauty, cosmetics

4/5

Motion

Clothing, home fitness, sports providers, sports equipment, healthy everyday life

5/5

Recreation

Regeneration, travel, time out, day trips, wellness, well-being, home spa, interior design.

6/6

AWARD

„Wir feiern all diejenigen, die jeden Tag das Beste geben um den Kunden bei einem bewussten Leben zu begleiten.“

MEET & GREET

STAGE & EVENTS

Experience and meet influencers and experts to create a personal memory

ON STAGE

15 min. Individual lecture at the start of the conference as inspiration with maximum presence
# Key Note
Discussion round with max. 4 Panelists on Insights, Learnings and Experiences
# Panel
10 min. Contribution before the conference breaks for your topic, which everyone will talk about afterwards
# Impuls
1:1 talk with well-known personalities from the media, sports, society and culture.
# Inspire
Inspire our digital audience that follows the Shape festival in the stream
# Deep Dive

SHAPE

BODY
MIND
NUTRITION
Interested as exhibitor

Power Training
Gadgets
Acitivity-Stage

Textiles
Personal Care
Beauty

Travel
Vocation
Timeout
Meditation
Wellbeing
Spa

Health
Prevention
Yoga
Meditation
Recharge-Area

Drinks
Food
Supplements
Meditation
Live-Cooking

Speakers Stages
Influencer Area

B2B / CLICK TO SEE Shape's TARGET CUSTOMERS

Male + Female 16-29 y/o

Finding one's identity, influence of social media: orientation towards influencers and experts (-> trust). Genz Z, body and permanent visibility and evaluation, emancipation from (body) stereotypes, tendency towards depression and mental illness, work-life balance, focus on oneself and health, frugal, focus on sustainability, digital native

Female, 25-45 y/o

bewusster Lebensstil, hohe Ansprüche an sich selbst, vergleicht sich mit anderen, Karriere, Longevity, hohe Kaufkraft, Bereitschaft in sich selbst zu investieren, koordiniert die Haushaltseinkäufe

Male 30-59 y/o

Mostly single or in a relationship without children, body conscious, interested in topics such as personal care, clothing, cooking, nutrition and holistic fitness trends, successful in their job, focus on their career, above-average income and a high willingness to invest in a healthy lifestyle, individual leisure planning at a high level: demands on quality and service

Male, 25-45 y/o

Mostly single or in a relationship without children, body conscious, interested in topics such as personal care, clothing, cooking, nutrition and holistic fitness trends, successful in their job, focus on their career, above-average income and a high willingness to invest in a healthy lifestyle, individual leisure planning at a high level: demands on quality and service

Female 45-65 y/o

Mostly single or in a relationship without children, body conscious, interested in topics such as personal care, clothing, cooking, nutrition and holistic fitness trends, successful best agers, "grey generation", settled into life, clear structures, income situation clearly regulated, children are already independent, more time for themselves and their bodies, quality vs. quantity, health vs. appearance, longevity, trust in high-quality brands, open to preventive care topics, confident in using digital tools such as apps in their job, focus on their career, above-average income and a high willingness to invest in a healthy lifestyle, individual leisure planning at a high level: demands on quality and service

B2B / CLICK TO SEE Shape's SPONSORSHIP
BODY - MIND - NUTRITION

SPONSORSHIP

VISIBILITY

We have a close involvement of influencers, creators, experts and corporate influencers and use their reach as a lever for building our own community

MESSAGE

We are the first and only trade fair that brings together top influencers, strong brands and consumers in a festival atmosphere. We are more than a trade fair! We are a lively community under the umbrella of Shape.

WIN-WIN

We create win-win situations for everyone. The brands benefit from high attractiveness and attention right from the start with:
•Keynotes (inspiration + education)
•Participation offers (event + community building)
•Sales (discover new brands, save on mega deals)

THE FESTIVAL

Power Training 
Gadgets
Acitivity-Stage
Drinks
Food Supplements
Live Cooking
MIND
Textiles
Personal Care
Beauty
Speaker Stages
Influencer Arena
Travel
Vocation
Timeout
Wellbeing
Spa
BODY
NUTRITION
Health
Prevention
Yoga
Meditation
Recharge-Area